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Stratified random sampling (SRS) is a widely used sampling technique for approximate query processing. We consider SRS on continuously arriving data streams, and make the following contributions. We present a lower bound that shows that any streaming algorithm for SRS must have (in the worst case) a variance that is Ω(r) factor away from the optimal, where r is the number of strata. We present S-VOILA, a streaming algorithm for SRS that is locally variance-optimal. Results from experiments on real and synthetic data show that S-VOILA results in a variance that is typically close to an optimal offline algorithm, which was given the entire input beforehand. We also present a variance-optimal offline algorithm VOILA for stratified random sampling. VOILA is a strict generalization of the well-known Neyman allocation, which is optimal only under the assumption that each stratum is abundant, i.e. has a large number of data points to choose from. Experiments show that VOILA can have significantly smaller variance (1.4x to 50x) than Neyman allocation on real-world data.